Search Results for: marketing
Simplifying Digital Marketing with Google Tag Manager
At Starttech, we are committed to helping portfolio companies not just grow but thrive in all aspects—from business strategy to marketing and resource optimization.
Marketing Experiments: Redefining Success and Failure
Discover why marketing experiments are about learning, not about predicting the winning variant. Redefine success in experimentation with the Lean Startup approach.
Learning the secrets of digital marketing as an Intern
How does an idea evolve from a thought to an action? Which are the right paths to make a product known to the world? The answers come from an office in Greece, whose people possess a global mindset in digital marketing.
Marketing for startups? Why it should be an entrepreneur’s favorite habit
OK I’ll be quick about this one. Marketing for startups. Let me be clear and say this: entrepreneurs of all shapes and sizes need to have one crucial habit, and that habit is marketing.
Super Bowl commercials vs lean marketing strategy
As far as lean marketing strategy goes, you can probably not get farther away from the whole concept than Super Bowl commercials. They are very antithesis of everything about lean.
B2B vs B2C marketing: let the battle commence
In the red corner, wearing the “plain, logical” shorts it’s B2B marketing. And in the blue corner, wearing the “sparkling, emotional” shorts, it’s B2C marketing. A showdown to relish: B2B vs B2C marketing. Who will come out on top?
Startups and the age of hybrid marketing
Growth hackers, digital ninjas, social media gurus. Marketing is dead, long live hybrid marketing. Well, maybe that sounds a bit too dramatic for an ordinary Thursday, but on recent evidence it is not too wide of the mark.
Startup content marketing: create more, curate less
To create, or to curate? This is a common dilemma for thousands of founders, entrepreneurs and marketing professionals out there who are involved in startup content marketing. Why? Because as a startup, not only do you typically have limited time to spend on marketing as a whole, you also have limited human resources.
Our Benefits
Our Benefits At Starttech Ventures, we believe that empowering our people goes beyond the day-to-day work. We’re constantly expanding the range of perks and resources available to our team members to help you grow personally, professionally, and physically. Below is an overview of the key benefits and activities we currently offer Comprehensive Private Health Insurance […]