How does an idea evolve from a thought to an action? Which are the right paths to make a product known to the world? The answers come from an office in Greece, whose people possess a global mindset in digital marketing.
OK I’ll be quick about this one. Marketing for startups. Let me be clear and say this: entrepreneurs of all shapes and sizes need to have one crucial habit, and that habit is marketing.
As far as lean marketing strategy goes, you can probably not get farther away from the whole concept than Super Bowl commercials. They are very antithesis of everything about lean.
In the red corner, wearing the “plain, logical” shorts it’s B2B marketing. And in the blue corner, wearing the “sparkling, emotional” shorts, it’s B2C marketing. A showdown to relish: B2B vs B2C marketing. Who will come out on top?
Growth hackers, digital ninjas, social media gurus. Marketing is dead, long live hybrid marketing. Well, maybe that sounds a bit too dramatic for an ordinary Thursday, but on recent evidence it is not too wide of the mark.
To create, or to curate? This is a common dilemma for thousands of founders, entrepreneurs and marketing professionals out there who are involved in startup content marketing. Why? Because as a startup, not only do you typically have limited time to spend on marketing as a whole, you also have limited human resources.
New Ventures are hard to succeed; but it may be even harder to start. Getting from conceiving a business idea to a successful and viable business one needs time and considerable funds. Oftentimes, a new entrepreneur will seek financial support from investors. And, any investment that happens out of these efforts may well be what […]
Startups are companies that turn innovative ideas into businesses, with significant potential for growth. To achieve that risky and challenging goal, founders need to be financially backed. That’s where a pre-seed investment comes in.
Work in Greece Come to Athens — and, also, soon, to Heraklion, Crete — and work as a Software Engineer for an awesome Starttech Ventures tech company, ranging from world-leading scale-ups to fast-growing, innovative startups. We shall help you relocate yourself and your loved ones to Athens and take care of all the pertinent formalities. […]
