Graham Wood
B2B vs B2C marketing: let the battle commence
In the red corner, wearing the “plain, logical” shorts it’s B2B marketing. And in the blue corner, wearing the “sparkling, emotional” shorts, it’s B2C marketing. A showdown to relish: B2B vs B2C marketing. Who will come out on top?
What is a startup these days anyway?
So what is a startup actually anyway? Everyone and his/her dog have an opinion on the definition of a startup, but actually its not so easy to provide one definitive answer.
Scale up a startup – more than the struggle
Hustle. Fail. Hustle some more. Fail. Borrow money from your favorite aunt. Hustle. Fail. Repeat the process until you’re stuck with no funding and crippling debt.
How to have a stress-free holiday season as an entrepreneur
‘Twas the night before Christmas, when all through the co-working space, not an entrepreneur or startupper was stirring. Not even the clicking of a mouse (or tapping of a keyboard) could be heard.
On a run and a prayer: the Starttech Athens Classic Marathon runners
The Athens Classic Marathon: A test of endurance, which makes you question everything. Your self-belief, your stamina, your psychology, and your body.
Give blood at Starttech Ventures’ latest blood drive
The season of giving is here. And what’s the greatest gift that anyone could give this festive season? Their blood of course, and you can do so at Starttech Ventures’ 5th blood drive.
Unlocking the complexity of the cloud, by Jacopo Soldani – winner of the 2018 Christos Nikolaou Phd Award
Cloud computing is pretty remarkable. Of that there is no doubt. It’s also highly complex – a myriad of possibilities and potential.
Save the date – Scale-up Greece Meetup on January 9th
Calling all you dreamers, doers, startuppers and investors. Everybody stop what you’re doing and listen. Get your diaries out and pencil in the inaugural Scale-up Greece Meetup in there for January 9th. The time? At 7 pm, or 19:00 hrs.
8 Ways to Build a Culture of Trust
Nothing is a catalyst for success like a culture of trust. It’s plain and simple, trust is more important than, well anything – and this is especially true for entrepreneurs.