Category: Starttech Stories
Teaching Creative Writing in a Tech Company
Every Creative Writing seminar reshapes itself according to the audience it is addressing. A different program is designed for a school (targeting children), a different one for a university course, another for a publishing house or a municipality. The challenge for the seminar I am about to discuss was that it was organized in a […]
Humor is a leadership hack—And you’re probably not using it.
Want to get people around you to become more engaged, inspired, and creative? Learn to laugh at work.
On change and how to avoid it
Let’s be honest with ourselves: Significant change hurts. How often do we plan change? Every month? Hardly. Whenever we feel like it? Not really. Most of us postpone it until a new year is about to start.
Automating Location Bid Adjustments in Google Ads with ChatGPT
In digital advertising, maximizing return on investment (ROI) requires optimizing ad spend across different locations. Some regions consistently generate high conversions, while others underperform.
The “Benefit of the Benefit” Holiday Recipe: Crafting Creative Content That Delights
At a recent Creatives & Conversions event, a brilliant copywriter introduced a framework that felt as magical as the holiday season: the “Benefit of the Benefit” approach.
Early Adopters, and How They Shape Your Success
Every great idea starts rough and unpolished—full of promise, sure, but far from perfect.
Lessons from Wile E. Coyote: What startups can learn from cartoon failures
Wile E. Coyote’s blind determination and relentless failure, surprisingly mirror entrepreneurial challenges.
Customer Service: A Critical Skill to Master
No matter your profession or industry, customer service –with all the traits and values it encompasses– is a powerful skill that drives growth, loyalty, and long-term success.
Let’s Normalize Changing Careers
People hoping for a title, a label. But when you’re in the midst of reinventing your life, answers aren’t always that simple.