Category: Starttech Stories
Simplifying Digital Marketing with Google Tag Manager
At Starttech, we are committed to helping portfolio companies not just grow but thrive in all aspects—from business strategy to marketing and resource optimization.
Marketing Experiments: Redefining Success and Failure
Discover why marketing experiments are about learning, not about predicting the winning variant. Redefine success in experimentation with the Lean Startup approach.
Creating a Website: A Step-by-Step Breakdown
When starting the journey of creating a website, the first thing you need to focus on is understanding the client’s brand, beginning with their logo.
Leading from the Front: Army Lessons for Startup Founders
Our recent national holiday of October 28th got me thinking about some personal beliefs and hard-won lessons, which led me to write this article.
Start Smart, Brand Lean: How We Help Startups Thrive with Lean Branding
In the fast-paced world of startups, where agility and innovation are critical to survival, branding can often be viewed as a secondary priority.
The Rise of NewSpace Economy
The space race has evolved into a new competitive landscape driven by space companies that offer various products and services that contribute to the wider development of space exploration.
Sales Success: Timeless Insights and an Innovative Approach
Sales has always been more than just numbers –it’s about understanding people, building relationships, and finding the motivation to push forward, even in the face of rejection. But while sales is the beating heart of any company, the profession often carries an unfair social stigma.
Entrepreneurship as a Catalyst for Positive Change
The profit motive, or the drive to make earnings from business activity, is ultimately, the driving force of capitalism, creating a competitive environment. However, entrepreneurs within this system are not always solely driven by the profit motive – entrepreneurs provide the creative force capitalism (free enterprise) needs to work.
What to look for in your first hire: Q&A with Qurio
Much ink has been spilled on the importance of first hires. The first people you get on board that help your business get off the ground.