StarttechWrites
Humor is a leadership hack—And you’re probably not using it.
Want to get people around you to become more engaged, inspired, and creative? Learn to laugh at work.
On change and how to avoid it
Let’s be honest with ourselves: Significant change hurts. How often do we plan change? Every month? Hardly. Whenever we feel like it? Not really. Most of us postpone it until a new year is about to start.
Automating Location Bid Adjustments in Google Ads with ChatGPT
In digital advertising, maximizing return on investment (ROI) requires optimizing ad spend across different locations. Some regions consistently generate high conversions, while others underperform.
Where should entrepreneurs look for their early adopters? A European challenge
It is no secret that early adopters actually shape a new product. Selecting the right early adopters significantly increases chances of success. Being that Europe has several very large markets, like Germany, France and Italy, European entrepreneurs often find it tempting to ‘test the waters’ locally and then try to ‘go international’. Much as it […]
The “Benefit of the Benefit” Holiday Recipe: Crafting Creative Content That Delights
At a recent Creatives & Conversions event, a brilliant copywriter introduced a framework that felt as magical as the holiday season: the “Benefit of the Benefit” approach.
Early Adopters, and How They Shape Your Success
Every great idea starts rough and unpolished—full of promise, sure, but far from perfect.
Lessons from Wile E. Coyote: What startups can learn from cartoon failures
Wile E. Coyote’s blind determination and relentless failure, surprisingly mirror entrepreneurial challenges.
Customer Service: A Critical Skill to Master
No matter your profession or industry, customer service –with all the traits and values it encompasses– is a powerful skill that drives growth, loyalty, and long-term success.
Let’s Normalize Changing Careers
People hoping for a title, a label. But when you’re in the midst of reinventing your life, answers aren’t always that simple.