Helen Konstantinidou

Helen Konstantinidou

A Business Administration graduate-turned-Content Marketing Writer, Eleni is in constant pursuit of knowledge and lifelong learning.  She has worked at Advertising Agencies as an Account Executive and as a Digital Copywriter at Hospitality Marketing Agencies, where she finally found her calling: finding new ways to write empathetic content that is both useful for readers and […]

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Aristeidis Kypriotis

Aristeidis Kypriotis

Head of Growth Marketing Mastering the arcane arts of digital marketing and growth hacking. He holds a MSci in Physics with Space Science from University College London and a MSci in History & Philosophy of Science from Imperial College. He brings a strong combination of analytical and creative skills to the table. A Google Certified […]

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Panagiotis Sarantopoulos

Panagiotis Sarantopoulos

All things Content Marketing. That’s the spirit! Studied Science of Computing at the University of Huddersfield in UK, specialising in Animation for Multimedia Systems. He has worked as a Multimedia Author for IBM Hellas and as an Adobe Certified Instructor and Support Technician for Adobe Systems software at Anodos SA. He has also worked at […]

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What is Venture Building?

What is Venture Building?

There are so many different ways to found a startup business these days. One can go to an incubator, an accelerator, a startup studio, a venture builder or some hybrid approach made out of them. Different models best fit different cases, though. That means, there is no one-size-fits-all approach to building a startup. At the […]

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What is Customer Development?

What is Customer Development?

One of the most prominent problems for a newly found startup company is identifying a problem that’s worth solving for customers that make up a considerable amount of the market. That goes to say, they need to be able to build a viable and scalable business around the solution to said problem. In other words, […]

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What is a Lean Startup?

What is a Lean Startup?

Building a business around a product that hasn’t yet been built is not an easy task; not to mention, the nuances pertinent to the different aspects of a model that works. In the past few decades, when a project — or product — was about to start, people would have to build an exhaustive description […]

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What is the MVIF?

What is the MVIF?

We’ve often observed large, unjustified funding rounds taking place all over the startup world. Oftentimes, this is, essentially, the equivalent of “free money”. Startups are raising funds at insanely high valuations. But, are there any realistic prospects of success and profitability? Our experience says, not as often as you might think. That’s why we need […]

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