Search Results for: marketing
Why ‘skin in the game’ is a major criterion for investors
Put your skin in the game. In the world of startups and investment, it’s arguably the most important factor in order for a business to be successful.
The secret to creating engaging content
We live in an age where in order to be successful with your startup, the first thing you have to do is not sell, but to create engaging content.
Common lies entrepreneurs tell themselves
It’s easy to lie to yourself at the best of times. It becomes all too undemanding to get spouting some of the common lies entrepreneurs tell themselves.
Why entrepreneurs need to read books
When Elon Musk was asked how he learned to build rockets, he replied: ‘I read books’. Here’s why entrepreneurs need to read books.
Let’s talk about storytelling for startups
Whether we like it or not, we are all storytellers. True, some of us are better at it than others (including being liberal with the truth). But in the end, nothing beats a well-told, compelling story in tapping into our intrinsic emotions. That’s why storytelling for startups should be an essential part of any entrepreneur’s […]
People over process: the ultimate Αgile principle
People over process is at the heart of Agile. Though it might seem like a subversive approach, the philosophy behind it explains well why it’s so effective;
The product development backlog isn’t your road-map
The development backlog is not your road-map. The road-map is a visualization of the strategic product plan, which in turn drives the [product] development backlog.
You’re only as good as the startup market type you choose
Is your startup struggling to scale up? Or worse still, is it failing? It could simply be a common case of the startup market type you’re aiming at is just not that into you.
Looking for a recession-proof startup? Think twice before joining a unicorn
So, you’re a talented individual looking for a recession-proof startup or trailblazing tech scale-up that’s worth a billion or two. The only way is up, right? Well, not exactly.